Many of the projects in which we provide trip matrices and dynamic population counts from mobile network data have a high degree of personalisation, often involving the fusion of the mobile data with other project-specific data sources. However, this type of ad hoc data reports may not always be the best solution: for some applications, the use of pre-calculated activity and mobility indicators generates important economies of scale, allowing us to deliver this information in real time, on an on-demand basis, under a Data as a Service scheme.
Why use our APIs?
Our Data as a Service APIs are particularly suitable for clients interested in:
- Evaluating the potential of the information obtained from mobile location data at a limited cost.
- Feeding data platforms that integrate population analytics information with other layers of spatial data (land use, points of interest, retail floorspace, etc.) with the aim to provide location intelligence services for sectors such as retail and geomarketing, tourism and hospitality, and real estate, and outdoor advertising, among others.