The global market for shared mobility services is currently estimated at more than €60 billion, with an annual growth rate of more than 20%. Car, motorbike, bicycle and scooter sharing services have spread across a multitude of cities in recent years, adding a new possibility to the offer available to meet citizens’ mobility needs. This initial phase has been characterised by an enormous dynamism, under which shared mobility operators have prioritised rapid deployment strategies that promote their visibility against their competitors. At the same time, the authorities responsible for urban mobility planning have encountered difficulties in managing these services, adopting varied positions ranging from the implementation of specific incentives to a total ban on operation.
In the new phase of consolidation of shared mobility services, one of the demands shared by operators and authorities is the need for analytical tools for better decision making. Operators face the challenge of ensuring the financial viability of their business models, for which it is essential that the planning and operation of the service takes into account the impact of each decision on demand. Authorities need to integrate these services into their urban sustainability strategies by assessing the impact that different regulatory frameworks may have on their provision and on the transport system as a whole. Both needs converge in the same requirement: to have demand forecasts for shared mobility services that are sensitive to different configuration scenarios for better planning, management and evaluation.
The SHAPEMOV project
SHAPEMOV will result in a simulation platform for shared mobility systems to support operators and authorities in their decision-making processes. This platform will integrate the latest advances in modelling the demand for these services, improving the functionalities of the current prototype of decision support tool for shared mobility operators developed by Nommon in the DSS4SM project (RIS3 2018, S2018), and extending its use to the design of regulatory frameworks by authorities. In this way, the value of this product lies both in its ability to increase the profitability of services provided by shared mobility operators and in its ability to facilitate the feasibility of regulatory measures for these new forms of mobility.
The overall objective of SHAPEMOV is the development of a simulation platform for shared mobility systems capable of supporting the planning and management of services by operators, as well as the design of regulatory frameworks for these services by the competent authorities.
The specific objectives of SHAPEMOV are:
- Define the needs that transport authorities and shared mobility operators have in relation to the design by authorities and implementation by operators of regulatory frameworks, in order to include the necessary indicators, functionalities and interactions with other tools in the platform.
- Refine existing data analysis techniques for the characterisation of demand for shared mobility systems based on geolocalised data sources, in order to increase knowledge about the profile of users of shared mobility services and the use made of these services.
- Formulate, calibrate and validate demand models for shared mobility systems that allow different regulation scenarios to be simulated, calculating the necessary indicators to assess the impacts of these scenarios on the sustainability of urban mobility and the viability of business models.
- The development of simulation tools that allow operators to simulate different deployment strategies, whether new deployments or modifications (e.g. extension of service areas of existing services), or operation (e.g. fleet management, pricing policies, etc.) that are compatible with city regulatory frameworks. These tools will include indicators of both service (optimal fleet size, etc.) and city impact (space occupied, etc.).
- The development of simulation tools that allow authorities to assess the impact on the sustainability of mobility in the city as a whole for different regulatory scenarios of shared mobility services.
- Integrate demand models into visualisation platforms that support collaborative decision-making processes in the design and implementation of regulatory frameworks.